Major Project: Promotional Material Artist
Role of a Promotional Material Artist
Our Promotional Material Artist, Nick, will be the one responsible for creating our posters and promotional material under my supervision. Together through meetings, collaboration and working on the photo-shoot together. We are able to create a solid set of posters to 'advertise' our film.
We found Nick through another course within our own university. Seeing his past work, its style and his attitude toward finer details within his work we were quickly impressed with his ability and sought him out to be our Promotional Material Artist. His attention to lighting, framing and confidence with Photoshop were just a few of the reasons that made him stand out.
Below are a few examples of his work as a photographer and promotional material artist:
Double Exposure is a psychological thriller. It's main focus is the characters, in particular the mind of Emily. Therefore our promotional material has to reflect the tone, theme and focus of the film. Specifically focusing on the characters. This affects the aesthetic, style and tone of the poster as this one image has to represent and reflect the story as best as possible in one single frame.
Meeting
The level of detail within the poster has to be as fine as possible. Framing, shot size, background, expression and overall aesthetic all has to be taken into consideration before the shoot even begins. For this reason we needed to be sure that we were all on the same wavelength when it comes to collaboration and mutual understanding, to ensure the final product has what I am looking for but also has the artistic personal touch that Nick can bring.
Together we broke down what we wanted from the promotional material. From the beginning I wanted to include the photographic technique of Double Exposure within our material and was keen to include this. However, following discussion we discussed that this may be, given time restraints, a tall order. For this reason we created a plan B option for how the posters can look, in case the Double Exposure idea proves too difficult. By way of plan B we will be allowing for a Double Exposure effect to be added after, and if this does not work we have a style of poster which will be without the effect.
I stressed the importance of shot sizes and style to reflect the genre and tone of the film. This is key as we do not want promotional material that misrepresents Double Exposure.
I provided Nick with a quick general layout of how I wanted the posters to look. In this document i briefly outlined what I wanted by way of tones, shot sizes and through examples so that he could read and understand my vision. While we had our meeting, I found it helps to have things down in righting to reference, look back to and use as a written guideline of what we agreed on.
It also detailed the equipment we would be using and extra information for creative exploration.
Before beginning the Photoshoot for the promotional material, I devised a poses and shot list of everything that i wanted covered for the shoot. This is mainly to look through and get the majority of shots from it, as on the day of the shoot things may differ. However, I find it is very useful to have it in writing, once again, just as a cheat sheet to resort back to if for any reason I was to forget.
This allows me to be prepared and ready for the photo shoot knowing that i have, and can get everything we need to go forward and begin creating the material.
Our Promotional Material Artist, Nick, will be the one responsible for creating our posters and promotional material under my supervision. Together through meetings, collaboration and working on the photo-shoot together. We are able to create a solid set of posters to 'advertise' our film.
We found Nick through another course within our own university. Seeing his past work, its style and his attitude toward finer details within his work we were quickly impressed with his ability and sought him out to be our Promotional Material Artist. His attention to lighting, framing and confidence with Photoshop were just a few of the reasons that made him stand out.
Below are a few examples of his work as a photographer and promotional material artist:
Double Exposure is a psychological thriller. It's main focus is the characters, in particular the mind of Emily. Therefore our promotional material has to reflect the tone, theme and focus of the film. Specifically focusing on the characters. This affects the aesthetic, style and tone of the poster as this one image has to represent and reflect the story as best as possible in one single frame.
Meeting
The level of detail within the poster has to be as fine as possible. Framing, shot size, background, expression and overall aesthetic all has to be taken into consideration before the shoot even begins. For this reason we needed to be sure that we were all on the same wavelength when it comes to collaboration and mutual understanding, to ensure the final product has what I am looking for but also has the artistic personal touch that Nick can bring.
Together we broke down what we wanted from the promotional material. From the beginning I wanted to include the photographic technique of Double Exposure within our material and was keen to include this. However, following discussion we discussed that this may be, given time restraints, a tall order. For this reason we created a plan B option for how the posters can look, in case the Double Exposure idea proves too difficult. By way of plan B we will be allowing for a Double Exposure effect to be added after, and if this does not work we have a style of poster which will be without the effect.
I stressed the importance of shot sizes and style to reflect the genre and tone of the film. This is key as we do not want promotional material that misrepresents Double Exposure.
Style for Promotional Material
I provided Nick with a quick general layout of how I wanted the posters to look. In this document i briefly outlined what I wanted by way of tones, shot sizes and through examples so that he could read and understand my vision. While we had our meeting, I found it helps to have things down in righting to reference, look back to and use as a written guideline of what we agreed on.
It also detailed the equipment we would be using and extra information for creative exploration.
Before beginning the Photoshoot for the promotional material, I devised a poses and shot list of everything that i wanted covered for the shoot. This is mainly to look through and get the majority of shots from it, as on the day of the shoot things may differ. However, I find it is very useful to have it in writing, once again, just as a cheat sheet to resort back to if for any reason I was to forget.
This allows me to be prepared and ready for the photo shoot knowing that i have, and can get everything we need to go forward and begin creating the material.
Collaboration
Collaboration is key. I feel it is important that i give a detailed outline of what i would like within the promotional materiel. Providing options and variety if certain things don't work. Allowing Nick the option and creative freedom to go off and create promotional material that we know will be good.
Of course through rough and fine version viewings we will be able to see the progress and give feedback but by giving Nick the time to go away and work should allow for a better use of time for other areas of production.
What's Next?
Collaboration is key. I feel it is important that i give a detailed outline of what i would like within the promotional materiel. Providing options and variety if certain things don't work. Allowing Nick the option and creative freedom to go off and create promotional material that we know will be good.
Of course through rough and fine version viewings we will be able to see the progress and give feedback but by giving Nick the time to go away and work should allow for a better use of time for other areas of production.
What's Next?
- Photography Shoot
- Rough Version Viewings/Feedback
- Fine Version Viewings/Feedback
- Finished Product
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